Blaming the retail store Target for its $12 billion loss on LGBT marketing is an extremely high evidentiary burden, according to an Orlando attorney.

“It’s going to be a matter of discovery, and up to the plaintiffs to prove the financial loss they’re alleging happened because of not necessarily LGBTQ marketing but as a result of the alleged misrepresentation made by the corporation and its board of directors that resulted in LGBTQ marketing,” said Gary Israel.

Israel was reacting to the lawsuit that America First Legal filed August 8 against Target in the U.S. District Court for the Middle District of Florida by shareholder Brian Craig.

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