The percentage of small business owners expecting better business conditions over the next six months improved by 10 points from June to a net negative 30%, according to a new National Federation of Independent Business study.

“Consumer demands are growing,” said Bill Herrle, executive director of Florida’s National Federation of Independent Business. “In COVID, people learned they can get virtually anything delivered to their doorstep and that has created a lot of opportunity for a lot of innovative small business owners.”

NFIB’s Small Business Economic Trends report, also known as the monthly Optimism Index, determined that 40% of business owners reported job openings that were hard to fill, which is unchanged from June.

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