The Orlando office of global law firm Greenberg Traurig, P.A. continues its strategic expansion with the addition of former Holiday Inn Club Vacations Incorporated (HICV) General Counsel Brian T. Lower as an of counsel attorney in the Hospitality Practice focused on serving clients in the timeshare industry.

Lower joins Greenberg Traurig after 26 years with HICV, one of the world’s largest vacation ownership companies. As executive vice president and general counsel, Lower led a large and diverse in-house legal department focused on employment law, regulatory compliance, litigation management, and complex finance transactions.

“Brian brings a wealth of vital experience and knowledge from his more than two decades at HICV and further strengthens the capabilities of our Orlando office to service the legal needs of our national and international clients in the hospitality and timeshare industries — both key economic drivers for Central Florida,” Greenberg Traurig Orlando Managing Shareholder Jéan E. Wilson said. “Brian’s arrival is a testament to the firm’s continued ability to attract talented and seasoned attorneys with expansive local business connections.”