Consumer Sues Major Retailer Over Alleged Violations of Telemarketing Laws
A major corporation is facing legal action over alleged violations of Florida’s Caller ID Rules. On September 4, 2024, Asher Walli filed a complaint in the Circuit Court of the Sixth Judicial Circuit in Pinellas County, Florida, against The Yankee Candle Company, Inc.
The lawsuit centers on allegations that The Yankee Candle Company violated the Florida Telephone Solicitation Act (FTSA) by transmitting telephonic sales calls with caller identification numbers that were not capable of receiving return calls. According to the complaint, these actions contravene Fla. Stat. § 501.059(8)(b), which mandates that any telephone number transmitted during telephonic sales calls must be able to receive incoming calls. Walli’s filing includes claims for injunctive and declaratory relief as well as damages.
The plaintiff alleges that between November 12 and November 26, 2022, he received multiple text message sales calls from The Yankee Candle Company promoting various sales and offers. Each of these messages included a caller ID number “926533” which could not receive incoming calls when dialed back by Walli. This inability to connect back violates the FTSA’s Caller ID Rules, which are designed to ensure transparency and accountability in telephonic sales practices.

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