ORLANDO — A Florida man has filed a class action lawsuit against The Procter & Gamble Company alleging that its ZzzQuil PURE Zzzs line of sleep-aid products falsely advertises their ability to help consumers “fall asleep naturally.” 

The plaintiff, Timothy Singer, claims the products contain synthetic and artificial ingredients, making the “naturally” branding deceptive and misleading.

Singer filed the lawsuit on behalf of himself and others who purchased the ZzzQuil PURE Zzzs products, according to a complaint filed Jan. 12 in U.S. District Court for the Middle District of Florida.