Attorney General James Uthmeier announced a $79 million settlement with JUUL Labs, Inc. to resolve litigation over the company’s past marketing that targeted children in Florida. As a result of the settlement, JUUL shall not take any action to reach youth in Florida in the advertising, promotion, or marketing of JUUL products.

“As a father, the safety and wellbeing of children is top of mind, all the time. Florida has been a leader in the fight to end teen vaping, and I’m proud to announce this monumental settlement with JUUL.” said Attorney General James Uthmeier. “However, our work continues—which is why I am establishing the Vape Free Florida Fund, which allocates $30 million of the settlement funds toward enforcement of Florida’s laws protecting children from harmful marketing and products.”

The settlement comes after the Attorney General’s Office investigated and filed a lawsuit to halt the company’s past marketing practices, which attracted children to an addictive product. The litigation alleged that JUUL created a technology-focused vaping device that could be easily concealed from parents by children and sold its nicotine products in flavors known to be attractive to underage users.