Florida Attorney General Ashley Moody has activated the state’s Price Gouging Hotline following a state of emergency declaration for areas of the state preparing for a potential hurricane developing in the Gulf of Mexico.

Tropical Storm Helene currently is gaining strength and is expected to become a major hurricane. It is projected to make landfall September 26 on the Gulf Coast of Florida with winds potentially hitting 115 mph. Hurricane watches already have been issued warning of significant impacts including heavy rain, strong winds and storm surges.

“Potential Tropical Cyclone Nine is expected to strengthen as it works its way through the Gulf of Mexico and could impact large parts of Florida near the end of this week,” Moody said in a September 23 press release. “To help Floridians prepare for this event, we are activating the price gouging hotline to accept reports of extreme price increases on essential commodities.