Question: What are the advertising rules?

Answer: Subchapter 4-7 of the Rules Regulating The Florida Bar (“Information About Legal Services”) is commonly referred to as the “advertising rules.” These rules apply to lawyer advertisements in “all forms of communication in any print or electronic forum.” Rule 4-7.11(a). Pursuant to Rule 4-7.19, the Ethics and Advertising Department reviews lawyer advertising for compliance with Rules 4-7.11–4-7.15 and 4-7.18(b)(2).

Question: What must a digital advertisement contain?