The new officers of the Bay Area Legal Services Board of Directors include, from the left, Craig Rothburd, treasurer; Alex Sarsfield, secretary; Jim Thaler, chair-elect; and Jeff Cox, chair.

At Bay Area Legal Services recent board meeting, the nonprofit law firm appointment of Jeff Cox to serve as the 2025 board chair and opened a new Pinellas seat appointed by the St. Petersburg Bar Association.

Cox has served on Bay Area Legal Services’ Board of Directors since February 2020, holding roles such as secretary, chair of the Veterans Committee, chair of the Audit and Finance Committee, and member of the Sustaining Law Firm and Stewardship committees. He is currently the director of global content marketing at vLex and previously served as senior manager of content strategy at Orrick, Herrington & Sutcliffe.

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