Navigation Board weighs exemption for sponsored search engine ads under lawyer advertising rules
The Board of Governors is weighing a proposed amendment to lawyer advertising rules that sponsors say is necessary to address “SEO,” or sponsored search engine results.
The proposed amendment to Rule 4-7.20 (Exemptions from the Filing and Review Requirement) would add a subdivision (i).
The subdivision would exempt “sponsored search engine results that do not include images, audio, or video other than the presumptively valid content in Rule 4-7.16.”
