Board Review Committee on Professional Ethics to review ads
The chair of the Board Review Committee on Professional Ethics wants the panel to review a law firm’s humorous TV ads, including one that depicts a certain Founding Father bragging about his settlement “Benjamins.”
The Standing Committee on Advertising voted 6-2 in August to reverse a staff determination that the ads, which include an actor portraying Benjamin Franklin gripping a settlement check and declaring “I got my Benjamins,” are impermissible under Bar Rule 4-7.13 (b)(1).
The rule prohibits ads that can be interpreted as a “prediction or guaranty of success or specific results.”