The Board of Governors has concluded that most “Better off with Boohoff” television advertisements that a Tampa law firm submitted for review are permissible under Bar rules.

At a May 21 “hybrid” meeting that was live streamed from Duck Key, the board voted unanimously to approve a Board Review Committee on Professional Ethics recommendation regarding five TV ads that the personal injury firm Boohoff Law submitted in December 2020.

“The filer argues that the statement is a play on words that is a slogan designed to raise name recognition and highlight the firm’s contribution to the community,” said Board Review Committee Chair Michael Orr. “Reasonable viewers will recognize that ‘Better off with Boohoff’ is a catchy slogan and not a comparison.”