A Bar committee put the bite, at least temporarily, on a law firm’s proposed ads that feature the University of Florida Gator mascot, finding the use violates Bar rules banning celebrity endorsements.

The Standing Committee on Advertising reached that conclusion in upholding a Bar staff opinion that held using images of “Albert” and “Alberta,” the Gator mascots of the University of Florida, were not allowed in four proposed lawyer ads.

The committee, at its June 9 meeting, also rejected two other endorsement-related ads. In one, a law firm ad featured a testimonial from a law enforcement officer. The second involved internet and email ads from a lawyer who wanted to pay social media real estate investing advisors with online followers to help him attract attendees for the lawyer’s online real estate investing webinar.