British judge rules against Florida train company over claims against Virgin brand
A British judge has concluded that a Miami-based train operator should pay Virgin Enterprises Limited $115 million in damages to resolve a dispute over an alleged breach of a licensing agreement.
Judge Mark Pelling of London’s High Court of Justice handed down the decision against train operator Brightline Holdings on Oct. 12. Brightline had entered into a licensing agreement in 2018 that allowed the company to use Richard Branson’s Virgin brand on its train operations on the East Coast.
The licensing agreement contained a clause that permitted Brightline to pull out of the agreement in the event the Virgin brand stopped being a “brand of international high repute” or its trademarks no longer were of “high-quality status and synonymous with the purpose and brand values,” according to Pelling’s opinion.

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